# Competitor Tracker

> Use when the user asks to "track competitor influencer marketing", "see who my rivals partner wit…

Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your own new creators — use influencer-discovery. 竞品达人合作追踪/竞品营销分析

- Page: https://ss33.ai/skills/aaron-he-zhu/competitor-tracker-82053730002
- Publisher: aaron-he-zhu
- Category: [Business](https://ss33.ai/skills/category/business-y1h0vy) › [Social media & video content](https://ss33.ai/skills/category/business-y1h0vy/social-media-and-video-content-0pzewj)
- License: Apache-2.0
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/497bdd3a3097f43c7b76acb4609053fcf76e2115/influencer/target/competitor-tracker/SKILL.md

## Skill

SKILL.md: https://ss33.ai/api/v1/ss33/download/aaron-he-zhu/competitor-tracker-82053730002

# Competitor Tracker

Monitor and analyze competitors' influencer marketing: who they partner with, what campaigns they run, how they structure collaborations, and what results they appear to achieve.

## Quick Start

Shortest invocation:

```
Monitor [competitor name]'s influencer marketing activities
```

Compare a set of rivals and surface gaps:

```
Compare influencer strategies across [competitor 1], [competitor 2], and [competitor 3], then show me which influencers they're missing in [category]
```

## Skill Contract

- **Reads**: your brand name, competitor set, platforms, time period, focus areas, and dated source records. Raw handles/profile URLs may be used transiently to resolve evidence, but saved/report/handoff creator identity uses only opaque `creator_ref`.
- **Writes**: return the competitive intelligence report inline by default; save it to `memory/influencer/competitor-tracker/YYYY-MM-DD-<topic>.md` only with exact WARM-save authorization.
- **Promotes**: only with separate exact authorization, promote durable facts (named competitors, their primary tiers/platforms, confirmed exclusive partners, recurring campaign windows) to `memory/hot-cache.md`. Each competitor-partner or exclusivity update for a rostered creator requires another exact authorization for an `operation: propose` request through `registry-events.py` to `memory/events/creators.ndjson`; only [creator-registry](../../../protocol/creator-registry/SKILL.md) can reconcile it into canonical state.
- **Done when**:
  1. Each tracked competitor has a partnership roster and campaign breakdown whose factual rows carry source ref, observation date, and window; otherwise the run returns `NEEDS_INPUT` with a collection plan.
  2. A side-by-side comparison table covers your brand plus every competitor.
  3. At least 3 ranked opportunities (untapped creators, strategy gaps, or open platforms) are listed.
- **Primary next skill**: [campaign-planner](../campaign-planner/SKILL.md)

### Handoff Summary

> Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md).

## Data Sources

Tier 1 can produce the tracking schema and exact collection/query plan. Named partners, campaigns, current activity, content patterns, and performance facts require dated user records, public-post evidence, or live connector results. Without them, return `NEEDS_INPUT`; do not reconstruct a roster or strategy from general knowledge. Estimates require an explicit formula and input refs and are never partnership facts.

Where a tool could speed things up, use `~~` connector placeholders:

- `~~influencer database` — pull a competitor's known partner roster and tier mix.
- `~~social platform analytics` — estimate reach, engagement rate, and post cadence per creator.
- `~~CRM` — cross-check whether a former competitor partner has already touched your pipeline.

**Keyless news read on rivals**: `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/gdelt.py" '"<competitor>"' --days 30` lists index results with source URLs/dates. Label the retrieval Measured for the index query only; an article result does not verify a creator partnership or exclusivity until the underlying dated source explicitly supports it. See [scripts/connectors/README.md](../../../scripts/connectors/README.md).

**Rival-partner channel watch (free key / keyless)**: `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/youtube.py" channel <partner-handle>` reads a competitor partner's real subscriber/view counts (free `YOUTUBE_API_KEY`), and every YouTube channel also has a **keyless RSS feed** — `https://www.youtube.com/feeds/videos.xml?channel_id=UC…` piped into `rss_monitor.py` — for tracking partner posting cadence and spotting a burst of sponsored content without any API at all.

Label every estimate as an estimate. See [CONNECTORS.md](../../../CONNECTORS.md) for the keyless/free recipe per category.

## Instructions

Each step has a fill-in template in [references/templates.md](references/templates.md).

1. **Define competitive set** — capture your brand, prioritized competitors (direct/indirect), platforms, time period, and focus areas. ([template](references/templates.md#1-define-competitive-set))
2. **Track influencer partnerships** — build current/recent rosters only from dated explicit partnership evidence. Use `creator_ref` in all durable output; never infer exclusivity. ([template](references/templates.md#2-track-influencer-partnerships))
3. **Analyze campaigns** — break down evidenced campaigns and retain source/date/window per fact. Replace “what worked” causation with observed association plus a labeled hypothesis. ([template](references/templates.md#3-analyze-campaigns))
4. **Review content strategy** — log format preferences, content themes, messaging, hashtag strategy, and creative direction. ([template](references/templates.md#4-review-content-strategy))
5. **Estimate performance** — only when the formula, source inputs, compatibility, and window are declared. Otherwise leave metrics `TBD/NEEDS_INPUT`. ([template](references/templates.md#5-estimate-performance))
6. **Generate competitive comparison** — a side-by-side table (your brand + every competitor), a strategy-element matrix, and a share-of-voice bar. ([template](references/templates.md#6-generate-competitive-comparison))
7. **Identify opportunities** — rank untapped and former-competitor creators, strategy gaps, and platform/niche/format openings (at least 3 ranked). ([template](references/templates.md#7-identify-opportunities))
8. **Generate insights report** — executive summary, strategic recommendations (immediate/short/long-term), tracking recommendations, and next review date. Return it inline and offer the exact WARM save path; do not save, promote, or propose registry facts without their separate authorizations. ([template](references/templates.md#8-generate-insights-report))

## Worked Example

**User**: "Track the influencer marketing activities of Glossier, Fenty Beauty, and Rare Beauty"

**Output**: `NEEDS_INPUT`. The names alone do not evidence current partners or strategies. Return exact public-post/news/provider queries and required source/date/window fields; do not name partners, characterize strategy, estimate performance, or rank opportunities until dated evidence arrives. Full invocation patterns live in [references/templates.md](references/templates.md#when-to-use-this-skill).

## Reference Materials

- [references/templates.md](references/templates.md) — fill-in templates for all 8 steps, invocation patterns, worked example, and tips.
- [skill-contract.md](../../../references/skill-contract.md) — shared contract and handoff summary format.
- [state-model.md](../../../references/state-model.md) — memory tiers and save-path conventions.
- [CONNECTORS.md](../../../CONNECTORS.md) — keyless/free data recipe per `~~` connector category.
- Sibling Scout skills: [influencer-discovery](../../scout/influencer-discovery/SKILL.md) — find creators competitors aren't using; [fit-scorer](../../scout/fit-scorer/SKILL.md) — score competitor partners for your brand.
- [trend-spotter](../../scout/trend-spotter/SKILL.md) — spot trends competitors are riding.

## Next Best Skill

- **Primary**: [campaign-planner](../campaign-planner/SKILL.md) — turn competitive gaps into a differentiated campaign.
- **Alternate (Scout)**: [influencer-discovery](../../scout/influencer-discovery/SKILL.md) — pursue the untapped and former-competitor creators this analysis surfaced.
- **Alternate (Scout)**: [fit-scorer](../../scout/fit-scorer/SKILL.md) — score a competitor's roster against your brand before you poach.

Termination note: keep a visited-set of skills invoked this session. If the next skill has already run this session, stop and report the chain complete instead of re-invoking. Max chain depth is 3 hops.