# Community Advocacy Toolkit

> Playbook for activating current students, alumni, and partners as advocates.

Playbook for activating current students, alumni, and partners as advocates.

- Page: https://ss33.ai/skills/gtmagents/community-advocacy-toolkit-81765816063
- Publisher: gtmagents
- Category: [Business](https://ss33.ai/skills/category/business-y1h0vy) › [Social media & video content](https://ss33.ai/skills/category/business-y1h0vy/social-media-and-video-content-0pzewj)
- License: Apache-2.0
- Source: https://github.com/gtmagents/gtm-agents/blob/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/edtech-growth/skills/community-advocacy-toolkit/SKILL.md

## Skill

SKILL.md: https://ss33.ai/api/v1/ss33/download/gtmagents/community-advocacy-toolkit-81765816063

# Community Advocacy Toolkit Skill

## When to Use
- Launching referral programs, ambassador cohorts, or testimonial drives.
- Equipping community managers with repeatable advocacy motions.
- Capturing social proof for campaigns, admissions events, or partner pitches.

## Framework
1. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
3. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
4. **Governance** – guidelines, approval workflows, consent forms, brand usage.
5. **Measurement** – referral volume, content reach, influence on enrollment/retention.

## Templates
- Advocate profile + consent form.
- Campaign brief (goal, CTA, incentive, timeline, owner).
- Reporting sheet linking advocacy activities to KPIs.

## Tips
- Rotate spotlights to keep communities inclusive and authentic.
- Provide ready-to-use creative/toolkits so advocates can activate quickly.
- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.

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