Instrumentation
Use when defining events, fields, and governance for GTM analytics pipelines.
by gtmagents · Apache-2.0
The skill
Use when defining events, fields, and governance for GTM analytics pipelines.
Analytics Instrumentation Standards Skill
When to Use
- Planning event tracking for product, marketing, or revenue analytics.
- Auditing existing tracking plans before model refreshes.
- Coordinating engineering, product, and RevOps on data contracts.
Framework
- Event Naming & Structure – action-oriented names, consistent casing, required properties.
- Identity Management – user/account IDs, anonymous IDs, device IDs, cross-system mapping.
- Consent & Privacy – capture consent status, honor suppression, regional storage rules.
- Versioning – change logs, backward compatibility, deprecation timelines.
- Observability – sampling dashboards, schema change alerts, volume anomaly detection.
Templates
- Tracking plan sheet (event, description, properties, source, owner, status).
- Data contract checklist (fields, types, validation rules, SLA).
- Observability runbook (metrics, thresholds, notification channels).
Tips
- Pair each event with QA instructions and sample payloads.
- Store tracking plans in version control to align with code releases.
- Review instrumentation quarterly with stakeholders.
Use this skill
Connect your agent to the Skill Store MCP server and ask for it by ref: gtmagents/instrumentation-13385020985.
Details
- Publisher
- gtmagents
- Category
- Data & Analytics › Data pipelines & ETL
- License
- Apache-2.0
- Updated
- 2026-04-03
References
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