Launch Plays
Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
by gtmagents · Apache-2.0
The skill
Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
Launch Playbooks Skill
When to Use
- Planning upcoming product/feature launches.
- Auditing current launch processes for efficiency gaps.
- Onboarding new PMMs or cross-functional launch partners.
Framework
- Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
- Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
- RACI – assign responsible/approver for each deliverable.
- Cadence – stand-up schedule, checkpoints, risk reviews.
- Measurement – KPI stack + reporting templates.
Templates
- Launch plan board (Notion/Jira/Asana) with tasks + owners.
- Brief template capturing audience, goals, narrative, dependencies.
- Retro template for capturing learnings.
Tips
- Lock tier and scope early to prevent scope creep.
- Maintain a risk log with mitigation owners.
- Pair with
workflow-testingand automation teams to confirm infra readiness.
Use this skill
Connect your agent to the Skill Store MCP server and ask for it by ref: gtmagents/launch-plays-11908061975.
Details
- Publisher
- gtmagents
- Category
- Business › Product & project management
- License
- Apache-2.0
- Updated
- 2026-04-03
References
More from gtmagents
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- Account Health Framework Use to score accounts, flag risks, and standardize remediation triggers.