Signal Scoring

Signal Scoring Blueprint Skill

When to Use

• Designing or revising multi-source signal scoring models.
• Auditing why certain accounts jump tiers or stay suppressed.
• Communicating scoring logic to RevOps, sales, and compliance stakeholders.

Framework

1. Source Inventory – list each signal type, freshness cadence, coverage %, and reliability.
2. Weighting Model – assign base weights, adjust for persona relevance, and define topic multipliers.
3. Decay Curves – set time-based decay (hours/days/weeks) per signal category with thresholds for expiration.
4. Thresholds & Tiers – document what scores map to activation tiers, nurture status, or executive escalation.
5. Governance – outline ownership, review cadence, and change management triggers.

Templates

• Scoring worksheet (source, weight, decay, threshold, notes).
• Tier definition matrix with recommended plays.
• Change log template capturing rationale, data evidence, and approvals.

Tips

• Blend at least two independent signals before green-lighting high-effort plays.
• Version control your scoring logic and share diffs in RevOps channels.
• Pair with suppression-logic to avoid conflicting triggers.