Suppression Logic

Suppression Logic Playbook Skill

When to Use

• Building global do-not-touch rules shared across marketing, sales, and success workflows.
• Investigating why an account never triggers despite strong intent scores.
• Coordinating with legal, finance, or product teams on sensitive outreach windows.

Framework

1. Reason Taxonomy – categorize suppression triggers (legal/compliance, commercial conflicts, lifecycle constraints, technical issues).
2. Detection Methods – outline data sources and queries that flag each trigger (support tickets, security incidents, open opps, payment status).
3. Routing & Ownership – assign who can override or expire each suppression (CSM, legal, exec sponsor).
4. Duration Logic – define cooling periods, review cadences, and auto-expiration rules.
5. Audit Trail – log change history, approvals, and tie-ins to automation or orchestrator commands.

Templates

• Suppression matrix (reason, trigger condition, owner, duration, override path).
• Compliance checklist for regulated industries (financial services, healthcare).
• Alert + reporting format for surfaced conflicts.

Tips

• Mirror CRM/MAP suppression lists to prevent channel drift.
• Create heartbeat alerts when suppression counts spike unexpectedly.
• Pair with signal-scoring adjustments so suppressed accounts stop draining rep capacity.