# Product Position

> B2B SaaS product positioning, messaging hierarchy, and differentiation advisor.

B2B SaaS product positioning, messaging hierarchy, and differentiation advisor.
Applies Dunford, JTBD, Raskin, and Lochhead frameworks to produce positioning docs,
messaging matrices, competitive framing, and strategic narratives.

- Page: https://ss33.ai/skills/podo/product-position-68018843799
- Publisher: podo
- Category: [Business](https://ss33.ai/skills/category/business-y1h0vy) › [Branding & design](https://ss33.ai/skills/category/business-y1h0vy/branding-and-design-e25ohe)
- License: MIT
- Source: https://github.com/podo/design-agent-skills/blob/c3fac4cb09ba2ac92ebf0b35572b9e85e06db4f8/skills/product-position/SKILL.md

## Skill

SKILL.md: https://ss33.ai/api/v1/ss33/download/podo/product-position-68018843799

# product-position

> Catalogue stub — full skill: [firatcand/founder-skills](https://github.com/firatcand/founder-skills)

## Decision tree

1. **Is the full skill already installed?**
   - Global: `grep -q "^das:" ~/.agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"`
   - Project: `grep -q "^das:" .agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"`
   - No `das:` block → full skill installed, invoke and proceed
   - `das:` block present → go to step 2

2. **Detect scope, then install:**

   ```bash
   [ -e ~/.agents/skills/product-position ] && echo "global" || echo "project"
   ```

   **Global:**
   ```bash
   npx skills add firatcand/founder-skills --skill product-position -g -y
   ```

   **Project:**
   ```bash
   npx skills add firatcand/founder-skills --skill product-position -y
   ```
   > **Claude Code:** send either command as a chat message starting with `!` to run it without leaving the conversation.

## What it does

Positioning and messaging advisor grounded in methodologies from Dunford, Ries & Trout, Raskin, Moesta, Laja, and Lochhead:

- Positioning from scratch or repositioning existing products
- Audit and critique of existing messaging or positioning
- Builds positioning docs, messaging hierarchies, and JTBD summaries
- Competitive alternative framing (including "do nothing" / status quo)
- Category choice vs. category creation decisions
- Strategic narrative structure (Raskin-style)
- Homepage, pitch deck, and sales narrative messaging clarity

## When NOT to use

- Landing page copy or headlines → use `copywriting-skill`
- Full PM discovery / PRD → use `deanpeters-pm-skills` or `pm-skills`
- User research for positioning insights → use `user-research-cookiy`
- Brand identity / visual language → use `brand-design-md`