Competitive Displacement Finder Skill

The skill

Turns competitor end-of-life events into Epiphan pipeline. Finds accounts running discontinued or orphaned competitor gear (Extron SMP discontinued, Matrox exited) plus active rivals Blackmagic, Crestron, vMix, and Teradek, scores them by ICP and displacement urgency, and arms a spec-verified swap pitch per account. Sources signal from ZoomInfo tech-stack and intent, Apollo, Semrush competitor keywords, and HubSpot, then runs the team dedupe, qualify, and brand gates. Use when: 'find displacement targets', 'who runs Extron SMP', 'Matrox orphans', 'rip and replace', 'competitive swap list', 'switch from vMix', 'competitor EOL', 'steal accounts'. Scope: NON-customer accounts running competitor gear; use dead-deal-recovery-skill for stalled Epiphan deals and lookalike-customer-finder-skill for firmographic lookalikes.

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