Founder of @wpengine; previously founder of Smart Bear & IT Watchdogs.
Jason Cohen's skills help an AI agent with customer research and product strategy, including turning hypotheses into unbiased customer interview questions, building customer needs ladders, rewriting marketing copy around customer value, and working through pricing decisions and price increases. His most popular skills also cover founder self-discovery and searching his own articles and book, so agents can ground their answers in his writing.
Asb Skills
26 skills · 53 stars · CC-BY-4.0
Asb Carol Dealbreakers Facilitates the fourth step of a proven ideal-customer (ICP) method: refining classified weakness…
Asb Carol Define Facilitates the final step of a proven ideal-customer (ICP) method: synthesizing the working file…
Asb Carol Inciting Events Facilitates the fifth step of a proven ideal-customer (ICP) method: mapping inciting events — the…
Asb Carol Keystones Facilitates the third step of a proven ideal-customer (ICP) method: refining classified strengths…
Asb Carol Observations Facilitates the first step of a proven ideal-customer (ICP) method: gathering raw, honest, specif…
Asb Carol Strengths Facilitates the second step of a proven ideal-customer (ICP) method: distilling raw company obser…
Asb Interview Debrief Facilitates the learning step of a proven customer-interview method — the recording half: turning…
Asb Interview Goals Facilitates the first step of a proven customer-interview method: deciding exactly what you're tr…
Asb Interview Hypotheses Facilitates the second step of a proven customer-interview method: recording the user's current b…
Asb Interview Learning Facilitates the learning step of a proven customer-interview method — the synthesis half: reads a…
Asb Interview Questions Facilitates the third step of a proven customer-interview method: translating hypotheses into ope…
Asb Interview Report Facilitates the final step of a proven customer-interview method: distilling everything a round o…
Asb More Or Less Forces a business to pick ONE of the three self-consistent pricing strategies — More for More (th…
Asb Needs Stack Builds a customer Needs Stack — the ladder in which every need is a means to the end one level up…
Asb Positioning Converts marketing copy — headlines, ads, homepage claims, pitches, positioning statements — into…
Asb Problem Scores whether a business idea can become a viable business, walking the path from 'The Problem'…
Asb Raise Prices Helps a founder build the case for raising prices and the moves that justify it; it drives toward…
Asb Rude Qa Interrogates a user's decision, plan, pitch, positioning, target market, pricing, or still-formin…
Asb Voters Distills a person's or company's strengths, experiences, and obsessions down to their one or two…
Asb Who Me Interrogates the user to discover who they actually are — what drives them, what drains them, and…
Asb Willingness To Pay Maps the desire behind why customers pay and commits to the one or two kinds worth owning, withou…
Book Prose Writer Rewrites text in Jason Cohen's prose style for the Hidden Multipliers book.
Create Asb Skill Interactive, multi-phase workflow for authoring a new public asb-* skill from one of Jason Cohen'…
Doc Skills Reference for creating, editing, or updating Claude Code SKILL.md files — including any change to…
Exercise Asb Skill Simulated-use exerciser for asb-* skills: role-plays realistic user scenarios through a SKILL.md…
Jason Corpus Search Semantically search Jason Cohen's A Smart Bear articles and Hidden Multipliers book corpus, retur…