Founding Engineer
Maya-Beth Finotti writes skills that help an AI agent plan and evaluate go-to-market work, spanning paid LinkedIn campaigns for founders and executives, conversational ad copy for AI assistant surfaces, and video ad hook ranking. Her skills also cover revenue operations, including pipeline stage definition audits, review of the RevOps tool stack, and CAC and ROAS benchmarking against break-even and historical references. Across these, her work stands out for tying marketing and sales measurement to verifiable buyer actions and real spend data.
Sales Skills
27 skills · 3 stars · MIT
Cold Call Opener Writes the opening 5-30 seconds of a live outbound cold call - a tailored opener for a named pers…
Cold Email Deliverability Reviews a cold email draft and its sending setup for deliverability - SPF/DKIM/DMARC alignment, s…
Cold Email Subject Line Tester Generates, scores, and split-tests email subject lines, producing angle-distinct variants, a nume…
Deal Champion Mapping Builds an evidence-graded stakeholder map for one active deal from titles, call notes, email and…
Deal Red Flags Reviews one deal's free-text notes - call notes, opportunity fields, CRM activity log, email thre…
Deal Value Calc Builds the ROI and business case for one deal - value drivers, full investment, ROI, payback, thr…
Meddpicc Scorecard Scores one deal against the eight MEDDPICC elements on an evidence ladder - unknown, assumed, sta…
Negotiation Concession Planner Builds a pre-negotiation concession plan for a pricing or contract conversation - every tradeable…
Sales Account Segmentation Designs the account segmentation model between ICP and tier structure - which firmographic, techn…
Sales Account Tiering Designs the tier layer downstream of an existing account fit score - where the cutoffs sit, tier…
Sales Call Review Scores one sales call transcript against an anchored rubric - opener, discovery, objection handli…
Sales Career Coach one person through landing and growing a sales career - SDR/BDR entry, SDR-to-AE promotion,…
Sales Comp Design Designs the sales compensation plan structure - pay mix (base/variable split) set by role influen…
Sales Discovery Questions Builds a sequenced sales discovery question set - pain, root cause, impact, urgency - for a speci…
Sales Hiring Employer-side hiring workflow for SDR/BDR and AE roles, producing an outcome-based scorecard, a s…
Sales Icp Definition Defines the company's ideal customer profile (ICP) at sales-leadership altitude - the firmographi…
Sales Kickoff Before starting any sales project, and before answering a sales request that spans more than one…
Sales Market Sizing Estimates TAM, SAM, and SOM for a market or sub-segment to ground sales capacity, territory, and…
Sales Meeting Recap Turns raw sales call notes into a structured recap email with agreed next steps - every action it…
Sales Motion Chooses and designs the company-level sales motion at VP Sales / CRO altitude - product-led growt…
Sales Objection Handling Diagnoses what a sales objection really means and writes rebuttal scripts a rep can say out loud,…
Sales Org Structure Designs a sales organization's structure for its current stage - role mix (SDR, AE, AM/CS), topol…
Sales Outbound Sequence Plans a touch-by-touch outbound cadence - which channel on which day, touch count, spacing, chann…
Sales Outreach Personalization Turns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated,…
Sales Pipeline Coverage Modeling Models how much pipeline a team needs relative to quota - coverage ratios derived from win rates…
Sales Quota Setting Designs how sales quotas are derived for a team or company - top-down vs bottom-up reconciliation…
Sales Radar Builds and maintains a personalized watch list of sales information sources - podcasts, newslette…
Advertising Skills
31 skills · 2 stars · MIT
Ad Account Diagnostic Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why…
Ad Attribution Gap Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the so…
Ad Audience Targeting Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad p…
Ad Bidding Strategy Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-…
Ad Budget Pacing Track daily and weekly spend against a single campaign or account budget and flag under-pacing or…
Ad Buyer Group Mapper Map the likely buying committee for an offer, deal size, and industry, and give each role a messa…
Ad Campaign Consolidation Evaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which…
Ad Conversion Tracking Verify that conversion events are correctly configured, firing once, and deduplicated before a pa…
Ad Copy Variants Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text…
Ad Creative Brief Turn a campaign goal and an audience insight into a structured creative brief a designer, video e…
Ad Creative Fatigue Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget c…
Ad Creative Test Plan Design a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells w…
Ad Format Fit Flag ad formats that are a poor fit or commonly misused for a given objective and platform - form…
Ad Hook Analyzer Score and force-rank the openings of candidate video ads - from a script, transcript, storyboard,…
Ad Negative Keywords Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid…
Ad Platform Selection Decide which paid channel families fit a business's economics, audience, funnel stage, and budget…
Ad Spend Allocation Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences b…
Ad Spend Guardrails Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowabl…
Ad Swipe File Build and maintain a competitor swipe file - competitors' currently-running ads collected into a…
Advertising Career Plan and advance a paid-advertising career from the candidate side - media buyer, performance mar…
Advertising Hiring Build the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs…
Advertising Kickoff Before starting any paid advertising work, before each recurring advertising review, and whenever…
Advertising Radar Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and…
Cac Roas Benchmark Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whe…
Conversational Ad Copy Adapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad…
Lookalike Audience Seeds Select and size the seed customer list behind a lookalike, similar, or value-based audience - whi…
Paid Landing Page Audit Audit a landing page receiving paid traffic against post-click conversion best practice and retur…
Paid Media Scaling Decide when a proven paid campaign has earned a budget increase, how large each step should be, h…
Plan paid ads that boost a founder's or executive's LinkedIn posts Turn a leader's existing posts into paid ads that drive B2B pipeline.
Retargeting Funnel Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and beh…
Ugc Ad Scripts Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can…
Partnerships Skills
30 skills · 2 stars · MIT
Affiliate Commission Structure Design the commission and payout structure of a commission-based affiliate program: rate model (r…
Affiliate Disclosure Compliance Check a specific piece of affiliate or influencer content (caption, video script, transcript, scr…
Affiliate Fraud Detection Build the detection rule set an affiliate program manager uses to flag fraudulent affiliate activ…
Affiliate Onboarding Sequence Design the onboarding sequence that carries a newly approved affiliate from approval to first tra…
Affiliate Payout Audit Audit an affiliate or partner commission payout run for accuracy before money is disbursed - per-…
Affiliate Performance Dashboard Define the metric set and layout for an affiliate performance dashboard, delivered as a dashboard…
Affiliate Program Terms Draft the terms and conditions an affiliate accepts when joining a commission-based program - the…
Affiliate Recruitment Outreach Draft the outreach copy and sequence plan used to recruit new affiliates into a commission-based…
Alliance Prioritization Rank named candidate strategic alliances and technology partnerships by expected value, effort, a…
Co Selling Strategy Design the operating model for how direct sales and partner sellers collaborate on shared deals -…
Influencer Campaign Brief Draft the creative campaign brief a brand hands to an already-signed influencer or creator for on…
Influencer Discovery Brief Define creator sourcing criteria and produce the discovery brief used to shortlist candidate infl…
Influencer Measurement Framework Design the pre-launch measurement plan for one influencer or creator campaign - KPIs matched to t…
Influencer Negotiation Playbook Prepare a brand-side partnership manager to negotiate deal terms with an influencer or creator, f…
Influencer Outreach Draft the personalized first-touch pitch message and follow-up plan used to propose a partnership…
Joint Gtm Planning Plan one joint go-to-market motion with one already-chosen partner - the joint value proposition,…
Partner Channel Conflict Write the channel conflict rules that govern contested deals between direct sales and channel par…
Partner Channel Program Design the overall structure of a B2B partner or channel program from scratch - a readiness gate…
Partner Economics Model the unit economics of one partner relationship - partner P&L, margin modeling, cost-to-serv…
Partner Ecosystem Map a company's partner and channel ecosystem as a strategy exercise - an inventory of every par…
Partner Ecosystem Expansion Decide which partner categories to add next to a partner ecosystem and in what sequence - a sta…
Partner Enablement Sequence the training, content, and certification a B2B partner program needs to make partners se…
Partner Marketplace Strategy Decide which third-party marketplaces to list on, how much to invest in each, what ROI to expect,…
Partner Performance Measure and review the performance of individual partners in a B2B partner program - the per-part…
Partner Tiering Design or redesign the tier structure inside an existing B2B partner program - qualification crit…
Partnerships Career Plans a partnerships career from the candidate side across the field's four sub-disciplines - cha…
Partnerships Hiring Employer-side partnerships hiring across the field's four sub-disciplines - channel/alliance, aff…
Partnerships Kickoff Before starting any partnerships work - and before routing to any other skill in the mbfinotti/pa…
Referral Abuse Guardrails Define the operational guardrails that stop end customers from gaming a refer-a-friend program -…
Referral Incentive Design Design the reward structure of a customer refer-a-friend program - who gets rewarded (referrer, f…
Revops Skills
20 skills · 2 stars · MIT
Crm Data Governance Design and operate CRM field-level governance - who owns each CRM field, which system is authorit…
Customer Churn Signals Assemble, define, validate, and rank leading indicators of customer churn from account activity,…
Customer Health Score Design, validate, and govern a composite customer health score - product usage and engagement sig…
Deal Desk Approval Design the deal desk approval chain and exception-handling process for non-standard B2B SaaS deal…
Lead Routing Design the assignment logic that routes inbound leads to sales reps - rule precedence and waterfa…
Lead Scoring Design, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, n…
Pipeline Stage Definition Audit Audit existing sales pipeline stage definitions against buyer-verifiable milestones and flag the…
Revenue Data Governance Strategy Set org-wide revenue data governance policy - which system is source of truth per object class (a…
Revenue Funnel Design a company's revenue funnel model from scratch, at the macro level - the stage set, the uni…
Revenue Kpi Framework Design the org-wide revenue KPI framework at the macro level - which metrics matter at each org l…
Revenue Leakage Trace where deals and revenue silently exit one specific funnel and size the loss in recoverable…
Revenue Reporting Define the metric set and narrative structure for an executive or board revenue report so it tell…
Revops Career Build and advance a RevOps or Sales Ops career from the candidate's side - place the candidate on…
Revops Hiring Build the complete hiring packet for a RevOps or Sales Ops role - archetype and level decision, o…
Revops Kickoff Before starting any RevOps or Sales Ops task, and at the start of every session on an ongoing Rev…
Revops Radar Build a personalised, time-budgeted watch list of RevOps / Sales Ops information sources - revops…
Revops Stack Rationalization Run a macro, periodic review of the full RevOps/GTM tool stack against the revenue workflows it s…
Sales Forecast Diagnostic Diagnose why an existing sales forecast is unreliable and recommend fixes - stage inflation and h…
Sales Pipeline Hygiene Run a periodic, checklist-based hygiene audit over an active pipeline snapshot - stale deals (no…
Sales To Cs Handoff Design the sales-to-CS handoff process after a deal closes - what data transfers, when, in what a…