Mike Coulbourn writes skills that help an AI agent with brand strategy and identity work, including brand positioning and onliness statements, archetype selection, competitive visual audits, customer research through Jobs to be Done, and brand typography systems. His catalog also extends into persuasive video scripting and conversion psychology for sponsored and affiliate content, as well as Midjourney prompting across photography, illustration, and fine art. What stands out is the range of his work, connecting strategic brand frameworks to the concrete creative outputs they inform.
Claude Vibes
22 skills · 48 stars · MIT
Brand Archetype Selection Use when choosing or evaluating a brand archetype, defining brand personality or emotional positi…
Brand Color Psychology Use when selecting or evaluating brand colors, building a palette with primary, secondary, neutra…
Brand Messaging Architecture Use when building a messaging framework, writing a value proposition, defining brand pillars or k…
Brand Naming Strategies Use when naming or renaming a company, product, or startup, generating or scoring name candidates…
Brand Positioning Theory Use when defining how a brand is positioned against competitors, writing a positioning or onlines…
Brand Typography Systems Use when choosing brand typefaces, pairing fonts, building a type hierarchy or modular scale, or…
Brand Values Development Use when discovering, writing, or pressure-testing brand or company core values, replacing generi…
Brand Voice Development Use when defining brand voice, tone of voice, or verbal identity, writing voice guidelines, or ad…
Competitive Visual Audit Use when analyzing competitor brands to find visual or positioning white space before making iden…
Conversion Psychology Use when optimizing sponsored or affiliate video scripts to convert, diagnosing why content is no…
Elevator Pitch Techniques Use when writing or coaching a spoken brand pitch, such as an elevator pitch, one-liner, founder…
Golden Circle Purpose Use when defining or refining a brand's purpose, mission, or vision, running WHY discovery with a…
Graph Engineering Align with the user, then design the smallest useful managed AI work graph for an objective invol…
Graph Running Use when the user has approved a work graph designed with the graph-engineering skill and wants i…
Interview Me Conduct exhaustive, structured interviews with the user about any topic, business, product, plan,…
Jtbd Psychographic Research Use when researching or defining a target audience for brand work, building customer profiles fro…
Midjourney Prompting Use when writing, fixing, or refining Midjourney prompts in any style, including photography, ill…
Natural Writing Use when drafting, editing, or reviewing flat, robotic, disconnected, repetitive, performative, o…
Platform Optimization Use when writing or adapting short-form or sponsored video content for a specific platform, such…
Scriptwriting Methodology Use when writing or critiquing video scripts meant to sell, such as sponsored segments, affiliate…
Tagline Creation Strategies Use when creating, shortlisting, or testing taglines, slogans, or brand mantras, or distilling a…
Visual Identity Direction Use when translating brand strategy into visual creative direction, such as writing a creative or…