The Motion Creative Strategy Team publishes skills that help an AI agent build brand context from client intake and web research, mine customer reviews for voice-of-customer language, and write scroll-stopping hooks for paid ads, TikTok, Instagram Reels and organic content. Their library also covers creative strategy frameworks, a catalogue of over 45 visual ad formats for Meta and paid social, and reference collections of hook tactics and creative mechanics. Their skills are notably organized around the paid social creative workflow, from research through to concept and hook execution.
Creative Strategy Skills
8 skills · 192 stars · MIT
Brand Intake Runs a structured brand intake interview and then conducts web research to build a comprehensive…
Creative Mechanics A library of creative mechanics — the structural patterns that define how an ad constructs meanin…
Creative Strategy Engine Strategic framework for mapping pain/persona intersections and messaging angles.
Hook Tactics Reference library of 35+ hook and headline tactic types.
Hook Voice Patterns A living swipe file of scroll-stopping hook templates collected from the wild — real sentence str…
Hook Writing Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and o…
Review Audit Analyzes positive customer reviews to surface deep customer insights for ad copy.
Visual Formats A reference library of 45+ visual ad formats for Meta and paid social, each with a definition, fu…